What is the best way to reach out to Japanese users with an American television show? Do a commercial, but with what the Japanese love.

Fox’s musical drama Glee was to air in Japan on February 7, and to entice fans to watch the series, Fox Japan created this wonderful & hilarious musical teaser that features, yes, breakout a cappella song “Don’t Stop Believing”, but the best bit – sumo wrestlers! And they certainly plumped for one with weight – retired sumo superstar Akebono Taro.

About Akebono Tarō
Akebono Tarō (曙太郎, Akebono Tarō, born May 8, 1969 as Chad Haakeo Rowan) is a retired sumo wrestler from Waimānalo, Hawaiʻi. Joining the professional sport in Japan in 1988, he was trained by pioneering Hawaiian sumo wrestler Takamiyama and rose swiftly up the rankings, reaching the top division in 1990. After two consecutive yusho or tournament championships in November 1992 and January 1993 he made history by becoming the first foreign born wrestler ever to reach yokozuna, the highest rank in sumo.

About Glee
Glee is an American musical comedy-drama television series that airs on Fox in the United States. It focuses on a high school show choir (also known as a glee club), called “New Directions!”, set within the fictional William McKinley High School in Lima, Ohio. The show was 1st broadcast in the U.S. on September 9, 2009, before getting a full-season pick-up on September 21, 2009. Glee aired its mid-season finale on December 9, 2009 and is currently on a 4-month hiatus before returning on April 13, 2010 with the remaining 9 episodes of the season. Glee has been renewed for a second season.