I love green apples. I really do. Have been eating them since I was young.

Ok, this post actually has nothing to do with green apples. Or how sour they can be.

Its actually on Singtel disrupting status quo by winning the rights to the EPL. Of course, they promised it would be status quo by offering the same prices, and even an early bird offer in which they gave you free viewing of this season’s Champions League (which they had outbid ESPN for prior) if you had signed up for next season’s EPL.

Upon calling Singtel like about a month ago:
“Unfortunately, your area currently does not have Mio TV enabled. It will be enabled by July 2010.”

No one has won the rights to the World Cup yet, but for convenience’s sake, I just wish Starhub gets it.

Watching footie on SopCast or TvAnts just isn’t the same.

I’ve had Starhub TV and sports in my house since 1997, broadband since 2000 (when they were still the Singapore Cable Vision aka SCV), and never have they ever bothered for an inconsequential ‘loyal’ customer. Therefore, when they finally realized they just lost over 50% of their television subscriber base to their rivals – they start panicking and start calling offering you the best deals as a compensation for your loyalty. Afraid it doesn’t work that way. Its too late trying to salvage spilt milk.

On a side note, both Singtel & Starhub’s majority shareholder is Temasek Holdings, so either way you know who is winning. It certainly isn’t the consumers.

I actually wrote a draft on this article many weeks before I donned green (read: army), so my understanding after coming out of news-less land is that Singtel & Starhub have submitted a joint bid, that has been rejected by FIFA. Which is not totally unexpected, another money grubbing association that is loaded to the brim, with cries of corruption and controversy. So, Starhub & Singtel expected it to come cheap since they were the only ones bidding? Nothing is free, as they always tell the consumers.